A Guide to Studios’ Shifting Stances on Theatrical Exclusivity

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The economic impact of the Covid-19 pandemic has wreaked havoc across the entertainment industry, cinemas being among the most damaged sectors. Studios scrambled to develop new distribution plans for their 2020 slate as movie theaters around the world began to suspend operations without a return date in sight. The resulting shift in strategies led to a pivotal restructuring of theatrical distribution, with the future—and duration—of an exclusivity window up in the air as cinemas look for a financial recovery in 2021.

 

Source: https://www.boxofficepro.com/a-guide-to-studios-shifting-stances-on-theatrical-exclusivity/