Cord-cutting amid the rise of streaming services and the high price of the TV bundle has significantly reduced pay TV penetration in the U.S. in recent years, while Asia-Pacific and Europe have continued to experience growth. Now, research firm Ampere Analysis is predicting this will change, forecasting that 2024 will record the first-ever annual decline in global pay TV penetration, meaning the number of pay TV subscriptions relative to the number of households.
Source: Global Pay TV Penetration Forecast for First Annual Decline in 2024 – The Hollywood Reporter