Growing up in a small Swiss town with two cinemas, Vinzenz Hediger fell in love with movies at an early age and later became film critic first for BLICK, Switzerland’s largest newspaper, and later, for a shorter period, of Neue Zürcher Zeitung, the country’s equivalent to The New York Times. Pursuing his doctoral degree at the University of Zurich, he crisscrossed America, delving into countless archives to analyze a little-studied genre: the film trailer.
Source: A Q&A With Film Critic and Theorist Vinzenz Hediger | Dartmouth