A Quiet Cinematic Revolution

Unannounced, and perhaps unnoticed by the vast majority of its customers, cinema across much of the world is undergoing a quiet revolution. 35mm film, which has been the mainstay of cinema projection for the last 80 years or so, has since the early 2000’s been increasingly replaced by digital technology. At the mid-point of this year, around 76% of the world 100,000 screens had converted, with 89% of US and 77% of European screens having made the change.