An unfortunate sign of the times lately has been closed businesses amid the COVID-19 outbreak.
Nonprofit YES Cinema is among those, with staffers estimating that the nonprofit will have lost an estimated $35,000 to $40,000 in lost ticket sales, concessions, lost on-screen advertising revenue, special event cancellations and more by the end of April if it must remain closed that long.
But its leaders now have a plan to generate income — and honor the area’s essential personnel simultaneously. That includes medical workers, first responders, grocery and drug store workers and others.