“Going back several years, Fandango was ticketing, predominantly,” says Fandango chief marketing officer Adam Rockmore. “We changed our strategy from just ticketing to really being all things movies. Trailers and clips, reviews, buying tickets, rewards, home entertainment, merchandise. We want to be in all those places and make sure we connect all the pieces.”
Source: A Vital Demographic: Fandango survey sheds light on the 18-34 crowd | Film Journal International
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