As one of the last media channels, cinema has still to offer advertisers a digital version of big screen advertising with the same opportunity for advertisers and agencies to leverage audience data and target campaigns as they do on all other digital media.
More than 65% of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been non-existing, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing.
Source: ‘Addressable Cinema’ – A New Programmatic Advertising Format for Cinemas – Celluloid Junkie