AdHoc Studios has become the first audio post production facility in Spain to purchase Sony’s SRX-R510P 4K projector. The projector has been supplied and installed by Sony Solutions specialist Cinematografía Pereira.
One of Madrid’s largest and most advanced post specialists, AdHoc offers audio mixing, editing, dubbing and sweetening services for a wide range of film, television, commercials and digital media industry clients.
The SRX-R510P projects crisply-detailed, high contrast 4K images onto an 8.5 x 4 metre screen in AdHoc’s huge principal mixing room that occupies 250 square metres. It’s complemented by a Dolby Atmos system – also supplied by Pereira – for truly immersive 360° multi-channel cinema sound.
“We wanted to be able to offer our customers, filmmakers, producers and sound professionals the optimum combination of image
quality and sound together to achieve a flawless result. This is so the spectator can enjoy a true cinematic experience, with the sound quality of the film being as close as possible to the original envisaged during production” explains Javier Valdés, AdHoc Studios owner. “We carefully compared a lot of different projection solutions available in the industry, and it quickly became clear to us that Sony 4K simply delivered the very best on-screen image quality”.
“The difference is evident in in the detail, colour and contrast that 4K delivers”, notes Boris, AdHoc Studios partner. “Clients are increasingly coming to us with projects that will ultimately be viewed in 4K at the cinema, or on consumers’ Ultra HD television sets at home. It doesn’t make any sense for us – and our clients – to screen that content in lower-resolution 2K.”
“AdHoc has long enjoyed a well-deserved reputation as an innovator in the Iberian production facilities market”, says Carmen Pereira, CEO of Cinematografía Pereira. “We are delighted that they are raising the bar once again as Spain’s first audio post customer for Sony 4K digital projection.”
“Post production is a particularly demanding environment, where there is an absolute emphasis on picture quality and reliability” adds Enrico Ferrari, Account Manager Iberia & Italy, Sony Digital Cinema. “Our SRX-R500 series projectors are increasingly gaining attention as the best solution for delivering reference-quality 4K images. It’s an exciting market area that’s expanding rapidly for us with forward-looking customers like AdHoc Studios.”