AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest and most geographically diverse theater circuit in the United States, have partnered with leading global technology company Barco to announce a multi-year, strategic partnership to create Regal L.A. LIVE: A Barco Innovation Center. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cutting-edge cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
Source: Barco