After a ‘hit’ 2021, Southern films to set box-office ringing in 2022

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Regional cinema grabbed major screen-share during the two pandemic years of 2020 and 2021 riding on more releases in theatres even as major Hindi films chose to wait it out. This regional trend is likely to strengthen in 2022, according to industry watchers as Hindi audiences are now hooked to other language movies. Bollywood, which used to account for well over 60 per cent of box-office collections, may well have to pay for its waiting strategy ceding share to not only regional but Hollywood movies, which, too, increased their collections in India during the pandemic.

 

Source: https://www.thehindubusinessline.com/news/variety/after-a-hit-2021-southern-films-to-set-box-office-ringing-in-2022/article38088969.ece