Dutch sound innovator expands into UK custom install market
Alcons Audio has teamed up with high-end UK home cinema company Pulse Cinemas to bring its industry-leading pro-ribbon audio systems to British home cinema aficionados.
Founded in 2003 by managing director Mike Beatty and technical director Kapes Patel, Pulse Cinemas’ aim is to provide UK installers with the best in home cinema and AV systems, along with first class training, technical assistance and promotional support. To do this it has built a portfolio of the world’s best AV and home cinema brands, making the addition of Alcons Audio a perfect fit.
“My first experience of an Alcons pro-ribbon system was at the Integrated Systems Europe (ISE) trade show in 2019,” says Kapes. “I was very impressed with the system’s ability to deliver an engaging, powerful performance in the often very challenging environment of a trade show floor.”
Formally introduced to the Alcons Audio team in 2020, Kapes and Mike began discussions to bring Alcons on board.
“One of the key aims of the home cinema market is to bring the performance of the best professional cinemas into 
the home environment. This is no easy task and there are very few systems that can claim to do that,” Kapes continues.
“By using the same technology in both its professional and domestic systems, Alcons has both the products and experience to truly deliver the best home cinema possible. We are very excited to have this opportunity to show the UK market just how good Alcons pro-ribbon systems are.”
Pulse is based close to London in Stansted, Essex, and has demonstration facilities at both its head office and in central London, where it will be showcasing Alcons home cinema systems. One of the reference suites is already being fitted out with an Alcons system and managing director Mike Beatty highlights how excited the 12-strong Pulse team is.
“By adding Alcons to our portfolio, we are not only offering world class products to our customers, but we can also leverage the rest of our services around one of the best AV brands on the planet. These include training, system design, marketing support, attendance at industry showcases (restrictions permitting) and hosting promotional/inspirational events at our headquarters,” he says.
“Together, Alcons Audio and Pulse Cinemas will be a very powerful proposition and we can’t wait to get started!”
Tom Back, co-founder of Alcons Audio adds, “With Alcons, it’s never about the numbers, it’s all about end user satisfaction. Teaming-up with quality Pro-Ribbon Partners like Pulse Cinemas, who know how to bring a high-end solution to the residential market, is the perfect basis for the right brand positioning and support of our pro-ribbon systems.”
“This agreement further highlights the fast-growing interest we are experiencing in our residential pro-ribbon solutions around the world. Ever since we entered this market a few years ago, we have been on a steep learning curve of understanding it and its requirements.
We have received universally positive feedback on our systems through our Pro-Ribbon Experience demonstrations, at shows like ISE, CEDIA in the US and others. These have included winning Best of Show awards, so we know our systems offer something that hasn’t been available before.
“Needless to say, we are very enthusiastic about working with the knowledgeable Pulse Cinemas team to bring Alcons evolutionary audio solutions to discerning residential customers in the UK!”
More information on: www.pulsecinemas.com and www.alconsaudio.com