Yueke, a subsidiary of China’s Alibaba Pictures, has taken a stake in Irish movie-data company Showtime Analytics.Showtime provides movie-theater chains with data analysis products and services. It looks at areas such as box office, occupancy rate, merchandise sales, and moviegoer habits, such as frequency of movie viewing and preferences, to help inform management decisions. Showtime has clients in more than 60 countries. A Yueke representative will join Showtime’s board.
Source: Alibaba Pictures’ Yueke Invests in Ireland’s Showtime Analytics | Variety