With demand for new content at an all-time high, creators everywhere are looking to leverage cutting-edge technology to bring their stories to life. Virtual production lets them do exactly this by enabling storytelling beyond the constraints of location, space and budget. Today, Annapurna Studios and Qube Cinema announced their plans to deliver India’s first full-service LED virtual production stage for pan-Indian and international content creators.
This transformative collaboration between two of India’s most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics and advertising commercials.