Aqualon Cinemas captivates its viewers with the installation of new Sony 4K projectors

In its commitment to offer the best technical solutions in terms of cinematic exhibition, Aqualon Cinemas in Huelva astonishes its viewers once again thanks to the installation of the new Sony 4K SRX-R515P projectors in six of its nine projections screens.

Meeting the aim of achieving greater technological perfection in Aqualon’s cinemas this year, Sony has been chosen to renew their projection equipment, integrating 4K technology. “We want to offer our viewers the ideal image and sound conditions of a top category cinema like ours”, explains José Antonio Llorente, Sales Manager at Aqualon Cinemas.

“4K delivers four times more detail than ordinary HD and with more and more movies being shot, distributed and projected in stunning 4K cinema owners needs to match the ambition of content creators to give audiences the best possible cinematic experience”, adds Enrico Ferrari, ‎ Regional Sales Head of Central Eastern & Southern Europe, Sony Digital Cinema 4K. “”Plus, the SRX-R515 projectors are a great solution to offer 4K quality images.”

The range of SRX-R515 projectors offers high quality 4K digital cinema projection, providing more brightness and sharpness, and with a low operating cost. Moreover, every R500 series projector features Sony’s highly reliable HPM (High Pressure Mercury) multi-lamp array, whose design, as every lamp has its own protective cartridge, enhances safety in comparison with Xenon sources.

Cinematography Pereira has been responsible for carrying out the integration, providing Cinemas Aqualon with technical support and the installation of Sony’s following equipment: six SRX-R515P projectors with an interchangeable lens system for 2D and 3D, Theatre Management System, that streamlines content ingest and management of show playlists, and Sony Digital Cinema 3D systems that offer uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images.

The deal is the result of Sony Digital Cinema 4K’s Managed Services, a set of financing solutions to help cinemaowners acquire 4K projectors and manage their long-term maintenance. Sony Managed Services enable cinema owners to replace their equipment more serenely and transition 2K technology to powerful 4K. With a transparent monthly fee, the agreement significantly reduces the initial investment, while improving cash flow for the operator.

Due to the flexibility of the Managed Service contract, Sony will take care of the remaining three 2K DLP projectors at Aqualon Cinemas in terms of remote support and maintenance. “Sony Managed Service deals cover spare parts warranty, installation, project management, site survey before installation, maintenance, and remote technical support” adds Ferrari.