There is a growing sense of unease amongst smaller UK exhibitors about the recent trend to pre-release blockbusters in PLF (premium large format) auditoriums. The back-to-back Week -1 screenings of “Everest” and next “The Walk” on both Imax and own-brand PLF screens has raised a questions about whether this effectively discriminates against smaller exhibitors and those that have big screens, but do not brand or up-charge for them.
Source: Are UK’s PLF Pre-Releases Hurting Smaller Exhibitors? – Celluloid Junkie