Arts Alliance Media Announces Further Digital Cinema Installations in South Africa with Nu Metro

South Africa is set to get more digital cinema screens with the announcement of a deal between one of the continent’s largest chains, Nu Metro, and digital cinema company Arts Alliance Media (AAM). The deal will see all of Nu Metro’s 149 screens converted to digital under AAM’s VPF (Virtual Print Fee) model, whereby film distributors contribute towards the cost of installing digital equipment.