As The 007 Franchise Shifts Gears In A New Direction, So To Will The World Of Cinema In A Post Covid-19 World.

The Thursday to Sunday showings were often the backbone for date night, teenagers’ primary gathering place, and the engine that drove TV advertising for decades. Seinfeld, Cheers, and Friends were funded by new movie release advertising for the weekend viewing. And then, in an instant, this vanished overnight as a set of very connected eco-systems were in collective shock.

Film companies delayed releases, new methods (online only releases) have been tried to try and solve this. However, there is no doubt that even with a recovery in place. Some signs have already occurred the industry, especially at the theater end, will change radically.

Source: As The 007 Franchise Shifts Gears In A New Direction, So To Will The World Of Cinema In A Post Covid-19 World.