“The Rise of Asian Content” is based on passive tracking of 40,000 users by sister company AMPD in nine major Asian markets – Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines and Thailand – over 15 months between Jan. 2023 and March 2024.
“Content originating from Korea, Japan, China, Indonesia and Thailand drives 70-75% of premium VOD engagement, acquisition and hits in Asia,” said MPA lead analyst Dhivya T.
Source: Asian Content Attracts and Retains VOD Audiences, Report