A new survey from the U.K.’s Independent Cinema Office on the continuing impact of COVID-19 across the independent cinema sector has revealed a state of uncertainty, with the deepest concern of 81% of those surveyed being audience confidence, while 87% said that their highest priority would be increasing audiences over the next one-three years, particularly those under the age of 30.
Source: Audience Confidence Deepest Concern for U.K. Cinemas in Uncertain Post-Pandemic World, Survey Finds