Audience Entertainment Partners with Barco

NEW YORK, March 18, 2014 /PRNewswire/ — Audience Entertainment, the leading innovator in interactive group gaming, and global digital cinema pioneer Barco, Inc. (NYSE EBR: BAR) have announced a strategic partnership, creating a new interactive technology platform for moviegoers called iD – Interactive Dimension™. iD builds upon digital projection and 3D technology to create a new cinema environment allowing moviegoers to physically connect and control the screen’s content the moment they take their seat. The partnership marks the start of the rollout ofAudience Entertainment’s technology as an integral experiential component of Barco’s newly announced CinemaBarco entertainment concept to 3,000 screens globally in North America, China, Western Europe andLatin America.