A view on the cinema of the future, a live demo of the Auro 11.1 sound format and a screening of ‘The Croods’ in Auro 11.1: these were more than enough reasons for cinema owners, journalists and other professionals to attend Barco’s Auro seminar at CineMec in Ede (the Netherlands) last Tuesday. Their first impression of Barco’s new Auro 11.1 cinema sound system? They loved it!