Avatar Rerelease Teaser: James Cameron on Going to Theaters

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“Ever since I was a kid going to the movies, there was nothing like the cinema experience,” director James Cameron begins in a new teaser posted on Twitter for the Avatar rerelease. “When we made Avatar, we set out to push the limits of that experience.”

Although the record-setting director doesn’t say it explicitly, here’s the subtext of this little 45-second clip: Get off your computers and abandon your 4K motion-smoothing flatscreens.

Source: Avatar Rerelease Teaser: James Cameron on Going to Theaters