On 30 November 2012, Barco hosted a ‘Cinema of the future seminar’ at its headquarters in Kortrijk. As a digital cinema technology leader, Barco is committed to shape the cinema of the future and the moviegoing experience. Together with several industry partners (Kinepolis, FilmAngel and Small Town Heroes) and research groups (iMinds SMIT, iLab.o, MICT and Multimedia Lab), Barco set up the research project ‘iCinema’ to explore the opportunities for creating an interactive cinema experience via second-screen applications and new media formats. During the seminar, attendees got a preview of how the future cinema experience could look like via several interactive demos.