The Bob Ross Channel that Cinedigm created a year ago and distributes now attracts some 6 million monthly viewers across 20 different platforms, including Samsung TVs and Roku devices and ad-supported services like NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi.
In January, the company will add an Elvis Channel in partnership with Authentic Brands Group, the New York-based firm that owns Elvis Presley Enterprises. The partners hope the channel, which aims to debut a few months ahead of a major film release about the King by director Baz Luhrmann.
Source: https://www.forbes.com/