Tom Cruise’s Top Gun: Maverick roared back to the top of the domestic box office charts, almost ending the summer at #1 for the Labor Day weekend behind Sony’s reissue of Spider-Man: No Way Home. Of course, it and all the movies in play were aided by ‘national cinema day,’ whereby every ticket at most theaters was $3 in all formats.
As a result, the raw grosses for Saturday doubled from Friday despite the deeply discounted tickets, with around 8.2 million tickets sold theatrically yesterday. And while I’m guessing theaters didn’t make much from the ticket sales, I’m assuming they made bank from concession sales.
Source: Box Office: ‘Cinema Day’ Helped, But Theaters Still Need More Big Movies