They are not screening wall-to-wall blockbusters, supercharging auditoriums with sensory thrills or showing films in 3D. But Abbeygate Cinema is modernising in a way that could inspire independent businesses and ensure a longer-lasting relevance than by embracing a fad. In our latest Love Local feature, a series sharing ideas of how independent businesses can thrive, Abbeygate’s marketing manager Andrea Holmes has shared the cinema’s unique vision.
Source: Bury St Edmunds’ Abbeygate Cinema reveal ambition behind plan to expand