Next week is the CineGear exhibition in Los Angeles, the largest of the organization’s shows (it also hosts Atlanta and New York based shows). It will be held at the Warner Bros Studios in Burbank, California and the buzz around the show this year is significantly louder than those in past recent years. Typically there are a few new product announcements but they tend towards support brands or high-end productions. That feels different this year as many companies appear to be using the show as a jumping-off point for a wider range of cinema products, Canon included.
Source: Canon to Make a Cinema EOS Announcement Next Week | PetaPixel