In 2016, Canon introduced the Cinema EOS C700, an ambitious flagship cinema camera aimed at competing with industry titans like ARRI ALEXA and RED. Designed for top-tier Hollywood productions, the C700 was available in both Super 35 and Full-Frame versions, offering filmmakers a high-end alternative to dominant digital cinema cameras. However, Canon has now quietly discontinued the C700, and it is no longer available for purchase. This raises an important question: Why did the C700 fail to cement its place in the high-end cinema market?
Source: Canon’s Quiet Farewell to the EOS C700: Why Did It Fail? – Y.M.Cinema Magazine