Canon’s Quiet Farewell to the EOS C700: Why Did It Fail?

In 2016, Canon introduced the Cinema EOS C700, an ambitious flagship cinema camera aimed at competing with industry titans like ARRI ALEXA and RED. Designed for top-tier Hollywood productions, the C700 was available in both Super 35 and Full-Frame versions, offering filmmakers a high-end alternative to dominant digital cinema cameras. However, Canon has now quietly discontinued the C700, and it is no longer available for purchase. This raises an important question: Why did the C700 fail to cement its place in the high-end cinema market?

Source: Canon’s Quiet Farewell to the EOS C700: Why Did It Fail? – Y.M.Cinema Magazine