Cinema Renews Itself For The Digital Age

posted in: Blog, Cineworld, Digital Cinema, UK | 0

Digital media is everywhere nowadays and this is certainly the case in cinemas where digital projection systems have really taken over in most places. For well over a hundred years projectionists have presented movies to eager audiences on 35mm film, but that era – at least for the major Hollywood distributors – is starting to come to an end. Paramount has already announced that Will Ferrell vehicle Anchorman Two will be the last it distributes in anything other than digital formats and the other big players cannot be far behind a similar move.

Sony and National Theatre Live Presents the World’s first 4K cinema broadcast of War Horse

Thursday 27th February 2014, I was lucky enough to be in the audience for an evening which saw the world’s first 4K presentation of an Event image001Cinema showing transmitted live into a cinema. The collaboration between the National Theatre Live and Sony Cinema saw the ever popular play “War Horse” captured on Sony F55 cameras at the New London Theatre and broadcast directly to the Curzon Cinema in Chelsea, to an audience which was a mixture of invited industry members and the general public, in 4K. National Theatre Live is of course an initiative by the National Theatre to broadcast live performances onto cinema screens around the world, and is one of the most popular Event Cinema shows. Since its first season, which began in June 2009, over 2 million people have now experienced the work of National Theatre Live in cinemas worldwide.

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