O2 steps into Orange Wednesdays
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Articles originating in the United Kingdom
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http://www.brandrepublic.com/bulletins/marketresearch/article/608088/cinema-advertising-gets-new-measurement-tns/
http://www.dcinematoday.com/dc/pr.aspx?newsID=672
http://www.stalbansobserver.co.uk/news/localnews/display.var.1061053.0.odeons_fate_in_balance.php
http://iccoventry.icnetwork.co.uk/0100news/0100localnews/tm_headline=memories-of-movie-magic-will-linger-on&method=full&objectid=18248776&siteid=50003-name_page.html