Channel 4 is offering advertisers a 20% reduction in rates if they experiment with new 60-second-plus, “cinema style” commercials on Film4.
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
Location of news story
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=568696
http://www.suntimes.com/output/business/cst-fin-movie12.html
http://www.burnham-on-sea.com/news/2006/cinema-70th-15-07-06.shtml
http://www.marketwire.com/mw/release_html_b1?release_id=143931
http://news.bbc.co.uk/1/hi/england/tees/5168808.stm
http://www.mlive.com/news/kzgazette/index.ssf?/base/news-18/115263127491200.xml&coll=7