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Magic mirrors turn Tesco shoppers in to Wicked witches

posted in: All News, Augmented Reality | 0

The Witch Flavour Are You? campaign – which is promoting drinks brand Robinsons’ new glittery squash – features an augmented reality (AR) ‘magic mirror’ that can transform people into Elphaba or Glinda in real time.   Source: https://www.avinteractive.com/markets-news/retail/magic-mirrors-turn-tesco-shoppers-in-to-wicked-witches-03-12-2024/

Apple won a Wild patent for an Augmented Reality Light System that projects AR content onto tables, walls+ without a Headset

Today the U.S. Patent and Trademark Office officially granted Apple one of their most sophisticated projection related patents to date. They’ve designed a AR Light System that could include a custom light bulb that contains a projector that could project … Continued