formerly Mad Cornish Projectionist.
Canon, a titan in the optics and imaging world, appears to be making a bold move into the AR/VR landscape, as outlined in its recent patent application US20230099286A1 (published today). While Apple Vision Pro sets its sights on delivering a … Continued
The Witch Flavour Are You? campaign – which is promoting drinks brand Robinsons’ new glittery squash – features an augmented reality (AR) ‘magic mirror’ that can transform people into Elphaba or Glinda in real time. Source: https://www.avinteractive.com/markets-news/retail/magic-mirrors-turn-tesco-shoppers-in-to-wicked-witches-03-12-2024/
Today the U.S. Patent and Trademark Office officially granted Apple one of their most sophisticated projection related patents to date. They’ve designed a AR Light System that could include a custom light bulb that contains a projector that could project … Continued
Alt Labs has partnered with TaperedPlus to create augmented reality technology to scan roofs with smartphones.Teesside-based Tapered Plus said that it could be a game changer for the sector, because it does away with traditional and time-consuming methods of measuring … Continued
In Blade Runner 2049, one of the more interesting stylistic choices was how the film imagined futuristic augmented reality. While the Microsofts and Googles of our real dystopian world are currently approaching AR tech with headsets and smart glasses, Blade … Continued
The Cinema Technology Committee of the International Moving Image Society presented an event on Virtual Reality and Augmented Reality in Cinema. Come join us as Professor Harry Mathias and Scott Grant, strategic director of Soluis Group, will talk about the … Continued