The Challenge of Immersive Sound

Immersive sound promises an enhanced experience in digital cinema.  But being the new kid on the block, it’s also the most misunderstood technology in cinema, leading to poor decisions by industry leaders.  The goal of this article is to educate the industry about challenges that immersive sound presents and to present my arguments as to why the National Association of Theatre Owners’ and Digital Cinema Initiative’s rushed actions have the potential to harm, rather than help, the first release motion picture industry.