Spectacular figures showing a 27% year-over-year growth of the 2013 box office in China (PRC) hide several far more troubling numbers for Hollywood studios trying to maintain a hold on the world’s second biggest cinema market. Even before official box office data was confirmed by last year’s merged regulator, General Administration of Press, Publication, Radio, Film and Television, provisional numbers from local market researchers Ent Group, Artisan Gateway and movie website MTime had been reported and analyzed by Variety, Hollywood Reporter and Screen International.