Cinema box office sales in China during the Dragon Boat Festival holiday hit a 10-year low amid the country’s ongoing coronavirus control measures in various cities.
Sales for the three-day holiday that started on Friday totalled 178 million yuan (US$26.7 million) by noon on Sunday, according to figures from ticketing platform Maoyan. This was the lowest in 10 years and compares with 251 million in 2013, when the country’s total number of movie screens was about 80 per cent less than the current number of 82,248.