HANGZHOU, Feb 12 – China’s small and medium-sized cities saw a rise in Spring Festival box office sales as tens of millions of city-dwelling movie fans rushed back to their hometowns for the holiday.
Dadi Digital Cinema, a chain with cinemas located mainly in second-, third- and fourth-tier cities, saw its box office ranking climb from sixth to second place in the country, surpassed only by Wanda Cinema Line in sales.