With box office growth hitting a roadblock in China, cinema operators are coming up with integrated solutions to leverage new revenue streams. SMI Cinemas, also known as Stellar International Cineplex, has just launched an Amazon Prime-style delivery service, with a fleet of 2,000 logistics and distribution vehicles delivering goods to homes within a 2km radius of each of its cinemas, within three hours of ordering.
Source: China’s SMI Cinemas Launches Amazon-Style Delivery Service – Celluloid Junkie