CineEurope is going digital. The annual convention of UNIC, the trade association representing European cinemas, was forced to shift its event online after Covid-19 made it infeasible to hold its usual yearly event in Barcelona.
“Two afternoons online can’t replace the four days of in-person meetings for CineEurope,” concedes UNIC CEO Laura Houlgatte Abbott. “But there is a real need for the industry to stay connected.”