This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. It was made more challenging by the fact that I was also chairing the session. Cinema Advertising is together with concessions the cornerstone of cinema off-screen profitability. Having gone digital in many countries ahead of film projection, cinema advertising has had almost a decade of big screen digital innovation.
Source: CineEurope: Cinema Advertising – New Opportunities in a Digital Age – Celluloid Junkie