The Coca-Cola Company’s retail seminars tends to be one of the highlights of CineEurope, as the company always has tons of research, examples and insights to share about the concessions market, as well as excellent speakers. No wonder that it is packed, even at 8:30am on the morning after the big 20th Century Fox “Peanuts” party.
Source: CineEurope: Cinema Retail – Tips & Tricks for Revenue Growth – Celluloid Junkie