CineEurope: Cinemas’ Position in the Experience Economy; The Move to Premium, Driven by Innovation – Celluloid Junkie

The session description summed up this panel well: “Experiences” are what consumers are now looking for, whether it be in travel, food or film. Cinema now sits firmly in this Experience Economy, with technology, service and marketing driving what is possible to offer to a public overwhelmed by film-viewing choices. This session will look at the latest developments in this field, how customers are responding and where these developments might lead.

Source: CineEurope: Cinemas’ Position in the Experience Economy; The Move to Premium, Driven by Innovation – Celluloid Junkie