CineEurope: Connected, Collaborative & Customer Centred – Innovations in Cinema Marketing – Celluloid Junkie

This is a real-time transcription of one of the many seminars at CineEurope 2015. As such we often paraphrase the presentations being given.One of the first sessions at this year’s CineEurope 2015 highlighted the innovative use of social media, mobile services and other digital platforms as they become an increasingly powerful way of engaging cinema audiences. This session reviewed what major brands in this area, or more bespoke operations, have to offer the industry.

Source: CineEurope: Connected, Collaborative & Customer Centred – Innovations in Cinema Marketing – Celluloid Junkie