The first day of CineEurope, before the official opening ceremony Prometheus Global Media Film Expo Group, the show’s producer, traditionally holds several educational seminars and panel discussions centering around trends and subjects of interest to the worldwide exhibition industry. This year was no different as just before lunch a panel was convened to discuss an emerging new trend in cinemas; interactive pre-shows.
Source: CineEurope: Engaging the Audience – Interactive Pre-Show Entertainment – Celluloid Junkie