This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given.Retaining the youth audience, which has traditionally been one of the cinema industry’s most loyal customer bases, has become an increasing challenge for many European territories. This session looked at what is known about changing tastes – and what more the sector could be doing to ensure that cinema-going remains the key leisure choice – amongst this age group.
Source: CineEurope: Executive Roundtable – Engaging the Youth Audience – Celluloid Junkie