In the run-up to CineEurope 2015 CJ is interviewing and profiling several leading companies, trade bodies and people to capture the mood of the cinema industry in Europe.It may have ben Showtime Analytics’ first CinemaCon this year, but the company attracted a lot of interest both on and off the trade show floor. In the age of Big Data, the untapped potential that is cinema audience is the next frontier of customised appeal to attract audiences to the cinema.
Source: CineEurope: Interview with Showtime Analytics’ Joe Spurling – Celluloid Junkie