Cinema advertising shows no sign of ageing at Cannes Lion

Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cannes Palaise showcased examples of some of the most innovative technical and creative uses of the cinema advertising medium from countries all across the globe. There was mobile phone interaction, there were two-at-once film shows, stereoscopic 3D, innovation in audio and even tap dancing. The creatives leaving the event professed themselves inspired by the possibilities of cinema, which is an achievement given the dazzling array of technical platforms on show at the Cannes Lions Festival of Creativity, which rivals the Cannes Film Festival held in the same venue a month earlier in terms of the talent that it attracts.