Cinema Advertising’s Robust Rebound

With movies once again playing to capacity audiences and boffo box-office, how quickly will the post-pandemic cinema advertising marketplace rebound? Very quickly, say executives from the companies charged with attracting commitments for cinematic messages, then placing them in a content collection that appears before the feature presentation. These selections usually run 30, 45 or 60 minutes as people find their seats and settle into the movie they came to watch.

Source: Cinema Advertising’s Robust Rebound | MediaVillage