While the global movie industry struggles with the fallout of the Covid-19 pandemic, cinema chain operator SF Corporation remains upbeat about the future of its business in Thailand.
“Thailand’s cinema industry has confronted several waves of disruption over the past decades, from the widespread adoption of video cassette, home entertainment and cable TV to streaming services,” said Suwat Thongrompo, the company’s chief executive. “Up to now, the cinema business still exists while several businesses that had disrupted the cinema business have long gone.”