Saudi Arabia’s firs art house, Cinema ElHoush is championing independent movies, which veer away from mainstream commercial film-making. Independent films are often described as the cinema of the elite, given that they target an audience of refined taste and they do not make major revenues at the box office. They do, however, reap major global cinema awards.
Source: https://english.aawsat.com/home/article/3418931/cinema-elhoush-champions-independent-films