Cinema group ODEON bolsters digital marketing efforts with latest Selligent partnership – Retail Times

Selligent, the world’s leading independent provider of one to one engagement solutions for relationship marketers, has today announced Europe’s leading cinema chain, ODEON Cinemas Group, as a new client.Selligent is working with ODEON Group’s marketing teams in the UK, Germany, Italy and Spain to install its innovative relationship marketing platform in each country, and to develop strategies that will strengthen consumer engagement through the delivery of meaningful omnichannel communications across mobile, social and email.

Source: Cinema group ODEON bolsters digital marketing efforts with latest Selligent partnership – Retail Times